Marketing Manager - Now Filled In Poole, Dorset.

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Job Details

Job Description

MARKETING MANAGER JOB SUMMARY:

An exciting opportunity for an experienced Marketer, to join a growth focussed organisation.
Previous experience of working in an Engineering / Manufacturing environment would be ideal and our client is looking for a Marketing Manager who has either worked in a stand-alone marketing position, or, has previous experience of managing a small team.
This is a full-time position, based in Poole.

MARKETING MANAGER RESPONSIBILITIES:

  • Develop and Implement Marketing Strategies: Create and execute comprehensive marketing strategies and plans to drive brand awareness, customer acquisition, and revenue growth in line with company objectives.
  • Coordinate Integrated Marketing Campaigns: Supervise the execution of multi-channel marketing campaigns across digital, social media, email, and traditional channels to ensure consistent messaging and brand positioning.
  • Lead Marketing Team: Manage and guide a small team of marketing professionals, fostering collaboration and providing support to achieve departmental goals effectively.
  • Design Compelling Marketing Materials: Conceptualise and produce impactful marketing materials for exhibitions, press releases, and online promotions to enhance brand visibility and leave a lasting impression.
  • Manage CRM Database: Maintain and optimise a robust Customer Relationship Management (CRM) database to improve customer relationship management and drive repeat business.
  • Drive Social Media Engagement: Execute successful social media campaigns to engage target audiences and enhance brand presence.
  • Plan and Execute Events for Lead Generation: Organise industry events to create networking opportunities and generate new leads to support business growth.
  • Optimise Digital Presence: Manage website development, oversee content updates, and optimise Pay-Per-Click (PPC) campaigns and SEO strategies to increase online traffic and improve conversion rates.
  • AI Integration: Incorporate AI platforms to leverage cutting-edge technology, enhancing marketing efficiency and effectiveness.
  • Financial Management: Strategically plan, oversee, and execute the budget for advertising and promotions, aligning expenditures with broader business strategies.

MARKETING MANAGER KEY SKILLS / EXPERIENCE:  

  • Strategic Thinking: Ability to develop and execute strategic marketing plans in alignment with company objectives.
  • Leadership: Strong leadership skills to effectively lead and manage a team of marketing professionals.
  • Communication: Excellent written and verbal communication skills for conveying ideas clearly and effectively.
  • Creativity: Strong creative skills to design impactful marketing materials and campaigns.
  • Analytical Skills: Proficiency in analysing data and interpreting metrics to measure the effectiveness of marketing efforts.
  • Digital Marketing Expertise: In-depth understanding of digital marketing channels, including social media, email marketing, PPC, SEO, and website optimisation.
  • Project Management: Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines.
  • Collaboration: Proven ability to collaborate cross-functionally with other departments and external stakeholders. Customer Focus: Understanding customer needs and preferences to develop targeted marketing strategies.
  • Adaptability: Flexibility to adapt to changes in the market and industry trends.
  • Knowledge of marketing software such as Adobe InDesign, Canva, Spotler and Photoshop Desired:
  • Event Planning Experience: Experience in planning and executing industry events to generate leads and enhance brand visibility.
  • Budget Management: Experience in strategic budget planning and management for advertising and promotions.
  • Knowledge of AI and Marketing Automation: Understanding of AI platforms and marketing automation tools to streamline marketing processes and improve efficiency.
  • Industry Knowledge: Familiarity with the construction/roofing industry and market trends relevant to the company’s products or services.
  • Public Relations Skills: Experience in managing press releases and media relations to enhance brand reputation.
  • Content Marketing Skills: Ability to develop engaging and relevant content for various marketing channels.

MARKETING MANAGER BENEFITS / PACKAGE:

  • Competitive salary up to £50k, depending on experience.
  • 25 days annual leave plus bank holidays, with additional leave at Christmas shut down.
  • A generous pension scheme.
  • Private healthcare.
  • Discretionary bonus.

For more information about this exciting new opportunity, please contact Joy Bruce at Collaborate Recruitment in Bournemouth.