Head of Digital Marketing - Now filled In Bournemouth

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Job Details

Job Description

JOB SUMMARY:

Fantastic opportunity for an experienced Head of Marketing to join a growing team, within a newly created role. Based in the Bournemouth area, the successful Head of Digital Marketing will oversee a team of 5 staff in the marketing department, with responsibility for the full marketing function for multiple brands, within a franchised network.
Whilst previous experience in a head of marketing / senior marketing manager role is essential, additional exposure to working in either a franchise / multi brand environment, or the Financial Services sector would be hugely advantageous.

HEAD OF DIGITAL MARKETING, RESPONSIBILITIES:

• Manage, motivate and develop the Digital Marketing team. The Head of Digital Marketing will report directly into the MD and Marketing Director – previous man management experience is essential for this role.
• Responsible for defining and executing the digital strategy for multiple sites, across 5 / 6 brands, focussing on delivering long-term growth.
• Develop and execute a result-driven CRM strategy and plan, using both the prospect and customer database to deliver value through upselling and cross selling of multiple brands with differing offerings / target markets
• Optimise the CRM programme to drive brand awareness, consideration, engagement and ultimately, delivering valuable leads at every opportunity along the customer journey
• Develop and execute an SEO strategy that improves SEO performance across multiple brands, using both on page and off page activities
• Work closely with external agencies and other internal resources to manage SEO and PPC campaigns and ensure that websites are fully optimised to meet technical SEO requirements
• Work with agencies to develop and execute PPC strategies that drive high quality traffic to the brand websites, resulting in valuable leads
• Managing multiple websites on behalf of various brands
• Develop social media strategy with defined goals to increase brand awareness, consideration and lead generation
• Create and executive effective social media programmes for each of the brands across all social media channels (Facebook, Twitter, Instagram, Linkedin)
• Build relationships with senior management and conduct regular meetings with department heads to ensure that marketing efforts are maximised
• Manage the relationship and performance of all digital and marketing external suppliers to maximise results and drive efficiencies
• Provide performance updates to the network to demonstrate ROI

KEY SKILLS / EXPERIENCE:

• As Head of Digital Marketing, you will have an excellent understanding of all digital acquisition and retention channels and be driven by delivering proven results.
• Previous experience of managing all aspects of Digital Marketing to include eCRM, PPC, SEO, Social Media, Website development is essential
• Experience of defining and implementing a digital strategy aligned to our business goals and executing a results driven plan
• Proven experience of implementing and improving successful digital marketing campaigns that generate high quality leads and deliver ROI
• A commercial mindset is essential – you will be monitoring budgets, setting strategies and working closely with the Senior Management team to report on the overall performance of the digital marketing team.
• Experience of working across a cross disciplined team, collaborating with different areas, would be ideal – furthermore, if you have worked within either a franchise / multi brand environment, or within financial services, this would be hugely advantageous
• You will need to be a self-motivated, driven manager who can lead a team and deliver effectively across ambitious targets
• Strong communication skills are essential – you will be working closely with external agencies, internal departments as well as meeting face to face with heads of departments across multiple brands.

For more information about this fantastic new position, or to apply, please contact Joy Bruce at Collaborate Recruitment in Bournemouth.